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| Viral Marketing |
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| Home > Guide Topics > Business > Marketing > Customer Acquisition > Viral Marketing |
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| Links 1-14 of 14 | |
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| 1.
AdResource: Using E-Books to Drive Traffic to Your Site "Not all sites and products can be made viral... You can, however, create a viral e-book. Good e-books, with built-in viral capabilities, keep spreading from person to person perpetually." (2/7/01) | |
| 2.
Business 2.0: Best Buzz Marketing "The guerrilla marketing campaign for the second-season premiere of Showtime's Queer as Folk series brilliantly capitalized on the intersection between the Internet and the gay community." (5/02) | |
| 3.
Business 2.0: Lee Jeans Pitches Bare Bottoms "But Lee's viral-marketing strategy has made the campaign all the more effective. The ads are quickly gaining attention on the Web, even though Lee has barely begun the campaign." (4/9/02) | |
| 4.
Business Journal: Viral Marketing Gets the Message to Many -- Cheaply "In its stripped-down version, viral marketing is nothing more than word-of-mouth advertising that is generally tied to an e-mail message. For example, viral marketers pass along ads for products and services, hyperlinked promotions..." | |
| 5.
Digitrends: Viral Marketing Doesn't Have to be Complicated An e-mail marketing viral campaign that gives Web users a new way to pass along their favorite bookmarked content. (3/01) | |
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Draper, Fisher Jurvetson (DFJ): What is Viral Marketing? Steve Jurvetson defines viral marketing and its uses. DFJ is the inventor of the term 'viral marketing.' (3/30/00) | |
| 7.
e-fluentials Research has identified a group of online movers and shakers - the e-fluentials - who shape the opinions and attitudes of the Internet community. | |
| 8.
Idea Marketers: Marketing Strategies that Pay Tenfold Great viral marketing strategies to increase traffic. 2001. | |
| 9.
Info-sec.com: Viral Marketing Hits New Low Leander Kahney discusses the negative side of viral marketing, and what not to do to your customers. | |
| 10.
Seattle Times: Katie Couric Not Needed if You've Got Net "Whether or not you agree with the acid punditry of Michael Moore, his "Stupid White Men" experience is a telling case study in the marketing power of the Internet." (4/1/02) | |
| 11.
Unleashing The IdeaVirus Download the entire book by Seth Godin. | |
| 12.
Viral Marketers Viral marketing tools and information. Includes references and case studies. | |
| 13.
Web Marketing Today: The Six Simple Principles of Viral Marketing Dr. Ralph F. Wilson discusses the principles of viral marketing, and how the viral system works. | |
| 14.
Wired: New Worm a Marketing Ploy? "A porn-peddling e-mail worm currently clogging computer networks in Asia, Australia and Great Britain may be a misguided variation of an advertising technique known as viral marketing." (5/9/01) |