Linked from <a HRef="index.asp"><i>Resources</i></a> page of <a HRef="../index.asp"><i>Viral Marketing</i></a> by <a HRef="../../index.asp">Marshall Burns</a>.
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Archived from <a HRef="http://www.marketingterms.com/dictionary/viral_marketing/">http://www.marketingterms.com/dictionary/viral_marketing/</a> on 2002 12 02:
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<h1>viral marketing</h1>
<h2><a name="definition">Definition</a></h2>
<p>Marketing phenomenon that facilitates and encourages people to pass 
along a marketing message.</p>
<h2><a name="information">Information</a></h2>
<p>Viral marketing depends on a high pass-along rate from person to person. 
If a large percentage of recipients forward something to a large number 
of friends, the overall growth snowballs very quickly. If the pass-along 
numbers get too low, the overall growth quickly fizzles.</p>
            <p>At the height of B2C it seemed as if every startup had a viral component 
to its strategy, or at least claimed to have one. However, relatively 
few marketing viruses achieve success on a scale similar to Hotmail, 
widely cited as the first example of viral marketing.</p>
<h2><a name="synonyms">Synonyms</a></h2>
<p>word-of-mouth marketing</p>
<h2><a name="related">Related Terms</a></h2>
<p><a href="http://www.marketingterms.com/dictionary/email_marketing/">email marketing</a>, <a href="http://www.marketingterms.com/dictionary/passalong_rate/">pass-along rate</a>, <a href="http://www.marketingterms.com/dictionary/permission_marketing/" title="Marketing centered around obtaining customer consent to receive information from a company.">permission marketing</a></p>
<h2><a name="sites">Sites</a></h2>
<p><a href="http://www.drapervc.com/files/viralmarketing.html">Draper Fisher Jurvetson : Files : Viral Marketing</a></p>
<h2><a name="articles">Articles</a></h2>
<p><a href="http://www.clickz.com/em_mkt/opt/article.php/837511">Tips for Optimizing Viral Marketing Campaigns</a><br>
ClickZ (February 22, 2001)</p>
<p><a href="http://clickz.com/article/cz.2766.html" target="_blank"></a><a href="http://www.clickz.com/mkt/onl_mkt_strat/article.php/837321">How to Catch on to Viral Marketing</a><br>
ClickZ (February 16, 2001)</p>
<p><a href="http://clickz.com/article/cz.2766.html" target="_blank"></a><a href="http://clickz.com/article/cz.3267.html">I Think I Caught Something: Viral Marketing</a><br>
ClickZ (January 30, 2001)</p>
<p><a href="http://clickz.com/article/cz.2766.html">The Power of Viral Marketing</a><br>
ClickZ (November 8, 2000)</p>
<p><a href="http://clickz.com/article/cz.2730.html">Leveraging the Power of Viral Marketing</a><br>
ClickZ (November 2, 2000)</p>
<p><a href="http://clickz.com/article/cz.2567.html">Getting Viral</a><br>
ClickZ (October 10, 2000)</p>
<p><a href="http://clickz.com/article/cz.2520.html">The Viral Component in Online Creative</a><br>
ClickZ (October 3, 2000)</p>
<p><a href="http://www.thestandard.com/article/display/0,1151,18470,00.html">Pass It On</a><br>
The Standard (September 18, 2000)</p>
<p><a href="http://clickz.com/article/cz.2000.html">What Makes it Viral?</a><br>
ClickZ (July 6, 2000)</p>
<p><a href="http://clickz.com/article/cz.1691.html">Is Viral Marketing All It’s Cracked Up To Be?</a><br>
ClickZ (May 9, 2000)</p>
<p><a href="http://clickz.com/article/cz.1585.html">The Care and Feeding of Marketing Viruses</a><br>
ClickZ (April 17, 2000)</p>
<p><a href="http://clickz.com/article/cz.1347.html">Viral Marketing: Pitfall or Windfall?</a><br>
ClickZ (February 24, 2000)</p>
<p><a href="http://clickz.com/article/cz.983.html">The Basics Of Viral Marketing</a><br>
ClickZ (November 19, 2000)</p>
<p><a href="http://clickz.com/article/cz.983.html">What Does Viral Marketing Really Mean?</a><br>
ClickZ (October 11, 1999)</p>
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Linked from <a HRef="index.asp"><i>Resources</i></a> page of <a HRef="../index.asp"><i>Viral Marketing</i></a> by <a HRef="../../index.asp">Marshall Burns</a>.