LOS ANGELES (Reuters) - Next time a good-looking young couple asks you to take their picture, beware -- they might work for the maker of the camera.
Cell phone maker Sony Ericsson has hired 120 actors and actresses across the country to play tourists and ask passers-by to take their picture with the company's new T68i cell phone and an add-on digital camera.
Sony Ericsson Mobile Communications, a joint venture of Sony
Corp. <6758.T> and Ericsson
"It's not a sales pitch," Jon Maron, director of marketing
communications for Sony Ericsson, told Reuters.
He said the company went to talent agencies looking for young,
attractive people who were interested in technology and willing to
have their pictures taken all day long.
"They're not just actors and actresses. They're the young, cool
people in the areas where they live," Maron said.
Maron, who referred to the phones as "mobile multimedia
devices," said the actors are visiting places like malls and
nightclubs, tourist hubs where it would not seem unusual for a
young couple to want their picture taken.
Cell-phone cameras, either built into the phone or attached
externally, have grown in popularity in Asia and Europe over the
last year, where phones with color screens and high-speed Internet
connections are more prevalent then in the United States.
Maron said the actors, if pressed for information on what the
phone/camera is or where to buy it, would tell the inquiring
photographer where it can be found or who makes it and won't make
any secret of the fact they work for the company, if asked.
Linked from Resources page of Viral Marketing by Marshall Burns.