Linked from <a HRef="index.asp"><i>Resources</i></a> page of <a HRef="../index.asp"><i>Viral Marketing</i></a> by <a HRef="../../index.asp">Marshall Burns</a>.
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Archived from <a HRef="http://www.marketingsherpa.com/barrier.cfm?currentID=1969">http://www.marketingsherpa.com/barrier.cfm?currentID=1969</a> on 2002 12 02:
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<span class="barrerTitle">Weekly World News Raises Newsstand Sales 15% with Web Site Publicity Stunt</span>
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<span class="mediumtitle">Summary:</span><br>
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						Late this January Kevin Hyson, Chief Marketing Officer American Media, Publishers of the tabloid Weekly World News, was kicking around ideas with his team one afternoon trying to brainstorm up ways to bump up newsstand sales for their upcoming special double issue. New Media Producer Will Ackerman suddenly remembered a cover humor magazine National Lampoon once ran showing a gun to the head of a sad-looking dog with the headline, "Buy this magazine or we'll shoot this dog." Inspired he said, "If we do something controversial online like that, it's gonna get noticed." If you saw the Wall Street Journal's article about the crazy online publicity stunt Weekly World News tried, you'll definitely want to learn the campaign's results in this exclusive Case Study.

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Linked from <a HRef="index.asp"><i>Resources</i></a> page of <a HRef="../index.asp"><i>Viral Marketing</i></a> by <a HRef="../../index.asp">Marshall Burns</a>.