Linked from Resources page of Viral Marketing by Marshall Burns.

Archived from http://www.forbes.com/premium/archives/purchase.jhtml?storyURL=/forbes/1999/0705/6401118a.html&_requestid=5080 on 2002 12 02:
Word-of-modem
Silvia Sansoni, 07.05.99

Word-of-mouth marketing is perfect for companies with big ideas and small advertising budgets. It takes on a new meaning on the Internet.
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Linked from Resources page of Viral Marketing by Marshall Burns.